As the first hotel of our company, New Century Hotel Xiaoshan Zhejiang opened in 1988, is a county governmental guesthouse originally. The hotel made a great success in local market, with the operating philosophy “Perfect Service, Scientific Management, Guest First, Value Employee”.

After that, we successively took over New Century Hotel Ningbo, New Century Hotel Taizhou, New Century Hotel Ninghai etc. several hotels, each of them kept the reputation of the best local hotels and got the top-grade management accomplishment, the brand of New Century as “the best four-star hotels" was completely established.

We started to get into the luxury hotel market in 2004.The continuously opening of three five-star hotel New Century Qiandao Lake Resort , New Century Grand Hotel Hangzhou , New Century Grand Hotel Xuzhou , caused the biggest concern of the industry, got several profession prize, an became the local marking hotels.

As the model of five stars hotel, Gehua New Century hotel Beijing, New Century Grand Hotel Kaifeng, New Century Grand Hotel Shaoxing are expected to open in 2007.

We aim to have 30 hotels in 2010, keeping ahead in the domestic hotel industry, and guarantee our best hotel performance and reputation in any places and strengthen our advantage in the hotel chain operation.