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Brand Promotion |
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Brand is one of the New Century's important assets and advantages. The company provides support to the hotels on brand through the entire planning for the brand and the effectual propaganda, thus establishing a brand figure that is consistent, individual, and market attracting. |
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¡ñ Group Image Rules |
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The New Century hotels should strictly implement the group brand planning, group VI standard, group brand management manual and other relevant systems, and maintain the consistency and professionalism of the company. |
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¡ñ Advertising Campaign |
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Based on marketing positioning and brand feature, we prepare the theme and scheme of advertising, and then make the budget, therefore establishing and strengthening the image of a hotel chain group. |
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¡ñ Carrying Out PR Program |
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Each year, the hotel management company carries on at least one group-scale PR campaign including public welfare or marketing promotion in order to strengthen the company's prestige and influence. |
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¡ñ Website's Propaganda and Promotion |
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The company has launched its own website, and it plans to reach over 10000 times per month on the visiting and make the website a functional platform for customer service, online purchase, management interaction and staff communication. |
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Organizing and Selling Guest Sources |
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The company organizes and sells guest sources in the ways as follows. |
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¡ñ Frequent Guest Reward Program |
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The program is particular for the guests who frequently choose to stay at New Century hotels, and provide different member services and facilities tailored to individual needs and favorites, so as to build deep relations with guests, offer long-term values for guests, and make them loyal to the company. |
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¡ñ Group Sales Office |
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With the development of hotel business, the company will set up sales office in Shanghai and other key cities to provide sales support to hotels. |
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¡ñ Central Reservation |
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With the development of chain hotels business, the company will set up group reservation center. The central reservation center will have close relation with the sales office, and will provide booking confirmation and rate inquires for travelers and agent. |
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¡ñ United Promotion |
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We encourage hotels to provide reservations and sales service across New Century hotels, thereby bringing convenience to guests and having the guest source shared by all New Century hotels. |
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