To Be A Prestigious National Hotel Brand

New Century International Hotel Management Co., Ltd. is one of China's top 20 hotel groups. It is awarded "China's Famous Tourism Brand" and "China's Hotel Brand Pioneer".

The company's management concept is comprised of the following elements: service-the basis, brand-the core, market-the guide,chain-the mode, people-the tenet, and culture-the essence. The company firmly implements the strategy of hotel chain development, commits itself to be a prestigious national hotel brand and a predominant hotel group worldwide.

The company focuses on management of the four-star brand "New Century Hotel", and the five-star brand "New Century Grand Hotel". The company's hotel development and operation are accorded to definite market positioning and rigid product standard. Each New Century hotel should lead in the local market which enjoys large-scale market, boasts outstanding facilities with all-round service, and provides high-quality lodging, characteristic food and beverage, enchanting recreational items and thorough business convention service.

New Century hotels provide guests service perfectly combining oriental culture and international standard. Since the opening of its first hotel-New Century Hotel Xiaoshan in 1988, the company has formed a tradition of outstanding service that is to be carried forward in all hotels through the service and training programs of New Century Hospitality. Each New Century hotel provides Concierge Service, and offers oriental "Welcoming Tea" to the VIP and frequent guests. Whatever New Century hotels the guests choose to stay, they can always experience the consistent "New Century Quality".

The company values the guests, and boasts thousands of loyal guests. Golden Class Club is one of the most comprehensive and advanced frequent guest programs nationwide, designed to provide guests with the best comfort, benefits and services. The company also has "Central Sales Reservation Center", and plans to establish sale offices in Shanghai or other cities, providing marketing support for the chain hotels on guest source.

The company attaches the highest importance to the talent training and development. The "Successor Program" is the most comprehensive talent training program. We maintain professional standards in hotel management through "Talent Demand Prediction System", "Talent Assessment System", "Management Development Course" and "Talent Training Program". The company has established a comprehensive training system, integrated hotels training resources, and developed various training activities, therefore assuring that the staff be qualified to be trained, well-mastered in skills and abiding by the professional ethics.

The company relies on scientific technology to improve the efficiency of operation and management. It is the first hotel group in the domestic tourism industry to use the ERP management system and also one of a few hotel chain groups to use the FIDELIO OPERA. In addition, the company has launched a custom management system-the Golden Class Club, which is unique in the hotel industry nationwide. With those three systems, hotels in different areas can fully interoperate and share management information as well as guests data provided to each other, thereby the operative level of the company can be effectively raised, and the advantage of the chain group can be fully developed.

The company is one of the first hotel management companies to establish a purchasing center that makes group purchases. The purchasing center is responsible for purchasing and distributing the expendables, ornaments, and staple materials. The center has a number of professional purchasing managers who can make quick response to the product and price information on the market, and can get well informed of the purchasing standards to assist hotels on the task of choosing, determining and purchasing, and also coordinate the relationship between the hotels and suppliers, therefore developing the utmost effectiveness of group purchasing.

The company has made a rapid development in recent years, and it will operate up to 20 hotels, more than 5,000 rooms, as one of the top 300 hotel companies worldwide.